"One customer can shop with us in so many different ways - in stores, on their phones, at homes, a pick-up point," he said. "But they just think they're shopping at Walmart, at ASDA, at Sam's Club."
With a worldwide footprint of eleven thousand stores, making the shift will not be easy. However, Wal-mart has a strong background in adopting technology. Their early adoption and development of advanced supply chain management software helped them to grow to their current size. While it may not be a smooth transition, they have proven the ability to manage that kind of change in the past.
In the past year they've been exercising a strong push to get their piece of the ecommerce pie, which is essential in the omni-channel market. Their low-cost shipping and pick up in store options have been picking up steam. With affiliate partnerships in place, they've been getting significantly more love from the deal blog community and are primed to have a big 2015 online.
Although McMillon didn't reveal any specific plans, he did send a clear message to everyone in attendance.
"I want us to stop talking about digital and physical retail as if they're two separate things. The customer doesn't think of it that way, and we can't either,"
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