With so much going on in North America we often overlook massive foreign markets like Brazil and India. To think that the savvy business people in these places aren't following the trends would be silly. Case and point is this article, which makes the point that omni-channel is the future for retailers in India.
The minister of commerce recently spoke at a Retail Summit and had this to say:
“Omnichannel retailing is the way to go in India. All retailers have a big market, nevertheless organised retailers will have to find local relevance,”He makes an excellent point. Although there is a billion people in India there is also a wide range of cultural and local diversity. To succeed in omni-channel in India retailers will need to maintain strong ties within each area to find to success. In some ways the omni-channel model works to their benefit in that store to consumer shipping can be presented in the localized flavor of language and customs. The businesses that can grasp how to stay organized and go above and beyond the simple, pick and ship process stands to make huge gains over their competition.
No comments:
Post a Comment