Internet dinosaur Yahoo.com continues to roam the internet. This time eating up San Francisco based fashion site Polyvore for a reported 230 million dollars. Yahoo CEO Marissa Meyer has been on dealing with the unpleasant task of trying to stop the downward spiral of the company and has been making some progress. This acquisition comes as part of her plan to expand their reach across the essential product verticals.
If you're unfamiliar with Polyvore, they're site is outfit based and designed to suck you into scrolling for new styles and outfits. It's much like Pinterest, but has stronger ties to the brands that are featured. I was surprised to check Alexa and see that they're in close to breaking the top 500.
It's not entirely clear what Yahoo's strategy will be with the property. If you look at their acquisition track record they will often let a property mature before injecting too much of their own editorial on it. Tumblr is a prime example of a property that was left to be its own community, while Flickr is one of the platforms that Yahoo is mostly thought to have ruined with bureaucracy.
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